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Daily Archive for November 9th, 2010

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And then they came for the Happy Meal toys. The ordinance, which would go into effect in December of next year, prohibits toy giveaways in fast-food children’s meals that have more than 640 milligrams of sodium, 600 calories or 35 percent of their calories from fat. The law also would limit saturated fats and trans […]

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About 30 years ago psychologists and economists began for formalize a theory called “prospect theory” in an attempt to explain  some systematic “mistakes” economic actors seemed to make on a fairly consistent basis. Simply put, prospect theory posits that humans weigh gains and losses differently, which explains why they do not behave according to what […]

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