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Tag Archive 'advertising'

You might be puzzled by what I am about to write given that I once wrote this. Every Monday, Wednesday and Friday I get up around 5:00am to get to work early so that I can prepare for my 9:00am class. On those days, I tend to stop at Tim Horton’s for a medium coffee […]

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Always Coca-Cola

 In medieval Europe, manufacturers sold durable goods to anonymous consumers in distant markets, this essay argues, by making products with conspicuous characteristics. Examples of these unique, observable traits included cloth of distinctive colors, fabric with unmistakable weaves, and pewter that resonated at a particular pitch. These attributes identified merchandise because consumers could observe them readily, […]

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