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Was walking in front of a shop the other day when I saw a pretty tacky piece of memorabilia for sale. Even my own initial response was, “anything for a buck!”

So what?

I think I should have changed my sentence to, “someone somewhere thought a customer might be willing to give me more of what I want in exchange for this piece of memorabilia.” That’s true after all, isn’t it?

And think of how our thinking is different if we remove money from the language and instead talk about why we actually acquire money – to secure the goods and services that we want and need.

“Anything to be able to get the things she needs!”

Doesn’t sound quite the same, does it? But use the term “buck” and our impression changes.

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