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It appears that it would make me as happy as a 50% income increase:

Comparing the Happiness Effects of Real and On-line Friends
by John F. Helliwell, Haifang Huang  –  #18690 (LS PE)

Abstract:

A recent large Canadian survey permits us to compare real-time and on-line social networks as sources of subjective well-being.  The sample of 5,000 is drawn randomly from an on-line pool of respondents, a group well placed to have and value on-line friendships.  We find three key results.  First, the number of real-life friends is positively correlated with subjective well-being (SWB) even after controlling for income, demographic variables and personality differences.  Doubling the number of friends in real life has an equivalent effect on well-being as a 50% increase in income. Second, the size of online networks is largely uncorrelated with subjective well-being.  Third, we find that real-life friends are much more important for people who are single, divorced, separated or widowed than they are for people who are married or living with a partner.  Findings from large international surveys (the European Social Surveys 2002-2008) are used to confirm the importance of real-life social networks to SWB; they also indicate a significantly smaller value of social networks to married or partnered couples.

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