My new default position on gleaning information from marketing messages in the political realm is to put a negative sign in front of claims. The amount of ideology embedded in an organization is inversely proportion to its claims of “avoiding ideological junk.” The amount of partisanship is inversely proportional to how much non-partisan-ism it proclaims to promote. The amount of diversity of thought and action is inversely proportional to the invocation of the term diversity and the employment of diversity professionals. The amount of “reason” I expect to see in a group is inversely proportional to how much they tell us they appeal to reason. The amount that it is “not about the children” or “about the money” is inversely proportional to how much it is said that this is about the children and not about the money.
You get it.
You are what you do. Not what you say you do.